By DeAndra Jalisa | The Olive League
Elegant systems and tools for modern entrepreneurs
INTRODUCING THE…
WTH Do I Even Want to Build?
Business Edition
From idea overload to clear business direction in just a few hours.
You want to build something… but you don’t know what
Maybe you’ve got too many ideas and can’t choose.
Maybe you’re staring at a blank page, waiting for inspiration.
Maybe you have an idea, but you keep second-guessing if it’s “the one.”
You’re not alone. Every entrepreneur starts here. The difference is what you do next.
Why This Workbook Exists
Clarity is the missing piece.
I created this workbook to help you cut the noise, get clear on your ideal life and business, and narrow down to one or two ideas you can actually start now.
Because you don’t need 20 ideas—you just need one aligned idea you’re ready to pursue with confidence.
What's inside?
Lifestyle Vision Map – Design the life you want your business to support.
Skills + Passion Audit – Identify your strengths and what energizes you.
Idea Alignment Matrix – Score your business ideas for fit and potential.
30-Day Business Start Plan – Turn your top idea into an action plan.
Clarity Killers – The traps that stop most new entrepreneurs (and how to avoid them).
By the End of This Workbook, You’ll…
Know yourself and your non-negotiables.
Have a shortlist of business ideas worth pursuing.
Feel confident about your top idea.
Walk away with a 30-day roadmap to actually start.
I used to second-guess every idea I had. After working through this guide, I finally committed to one idea and even started my first 30-day plan. For the first time, I feel confident and excited about building my business.
Jasmine r.
This is for you if…
You’re multi-passionate and can’t pick a lane.
You’re stuck in research mode and want to move forward.
You’ve been second-guessing whether your idea is good enough.
You’re tired of spinning your wheels and want clarity now.
DeAndra Jalisa
Founder
After building my luxury event business, Party Shop Avenue, into a six-figure brand, I realized that growth without clarity only leads to burnout. That’s why I created The Olive League, to help creative entrepreneurs step into soft, streamlined systems that actually support the life they want.
Through my own journey of scaling, rebranding, and pivoting, I’ve learned the power of clarity: it’s the difference between spinning your wheels and moving forward with confidence. Now, I’m here to help you find that same clarity in your business, so you can simplify your next steps, elevate your offers, and finally feel aligned with where you’re headed.”
OK, so how do I get started?
Clarity doesn’t have to cost thousands in coaching or endless trial-and-error. For the price of a dinner out, you’ll get the exact workbook that helps you go from stuck and overwhelmed to clear and confident.
Inside, you’ll find guided prompts, practical exercises, and a step-by-step framework to finally answer the question: WTH do I even want to build?
$27
(Instant digital download – yours to keep forever)
FAQ
What format is the workbook in?
The workbook is a 40+ page interactive PDF that you can download instantly after purchase. You can type directly into it digitally or print it out if you prefer writing by hand.
How much time will it take me to complete?
You can move through the workbook at your own pace. Most people complete it within a few focused hours, but you can also spread it out over a week or two.
Do I need to already have a business idea before using this?
Nope! Whether you have zero ideas, too many ideas, or one idea you’re unsure about—this workbook will guide you to clarity and help you narrow down to a confident direction.
Will I walk away with an actual plan, or just ideas?
Yes, you’ll finish with both clarity and action. By the end, you’ll have chosen your top idea and created a simple 30-day business start plan to bring it to life.
Is this workbook only for brand-new entrepreneurs?
Not at all. Even if you already have a business but feel misaligned or stuck, this workbook helps you realign with your lifestyle vision, strengths, and passions so you can pivot with confidence.
Can I use this more than once?
Absolutely. You can revisit the exercises anytime you feel stuck, are considering a pivot, or just want to refresh your clarity as you grow.
It’s time to build with confidence.
No more guessing. No more stalling. Just the direction you’ve been waiting for—mapped out step by step.